Legal

Privacy Policy

Last updated November 1, 2026

Short version: your email is used to send you what you asked for and occasional updates from The Calm Reply and its authors. It is never sold, rented or traded. You can leave at any time, and you can ask to be deleted.

Who runs this site

thecalmreply.com is the home of The Calm Reply, a small publisher of books by the pen-name authors Daniel Reeves and Rachel Whitaker. Questions about this policy go to hello@thecalmreply.com.

What we collect

• Email address, only when you type it into a form on this site.
• Facebook and Instagram forms. If you ask for a free book through a form in one of our Facebook or Instagram ads, Meta passes us the first name and email on that form, plus your answer to its one question about leaving a review. We use them only to send the book and follow-up emails about it.
• Which authors you picked on the sign-up form, so each author only emails the people who asked to hear from them.
• Site analytics. Page views and which links people click (such as a "Get the paperback" button), through Vercel Analytics and Google Analytics. Google Analytics sets cookies in your browser. We see totals, not your name or email. To opt out, use your browser's cookie settings or Google's opt-out add-on.

We do not ask for and do not want sensitive details about your marriage, your divorce, your health or your children. Please do not send them.

What we use it for

• Telling you when the books you asked about are available.
• Occasional updates about new books and free resources.
• Understanding which pages people find useful.

What we never do

• We never sell, rent or trade your information.
• We never share your email with advertisers or data brokers.
• We never pay for a review, and we never require one in exchange for a book.

Who else touches your data

We use a small number of services. Each one holds your data only to do its job:

• Kit (kit.com) stores the email list and sends email.
• Vercel hosts the site.
• Google Analytics counts visits and link clicks.
• Meta (Facebook, Instagram) runs our ads and the forms inside them.
• Make (make.com) passes form sign-ups from Meta to Kit.

Email consent

The email list is double opt-in. You enter your address, we send a confirmation email, and nothing else is sent until you click it. Every email we send has a one-click unsubscribe link at the bottom.

If you ask for a free book through a Facebook or Instagram form, you tick a box on that form agreeing to emails about the book. Every email has a one-click unsubscribe link at the bottom.

Your choices

• Unsubscribe from any email using the link at the bottom of it.
• Ask for a copy of what we hold about you, or ask us to correct it, by emailing hello@thecalmreply.com.
• Ask to be deleted. Email the same address. We remove you from the list and delete your record.

If you are in the EU, the UK or California, these rights are yours by law, and we apply them to everyone regardless of where you live.

Children

This site is for adults. Some of our books are written for teens and kids, but we do not knowingly collect information from anyone under 16.

Changes

If this policy changes, the date at the top changes with it. Material changes are announced to the email list.

This page describes our privacy practices. It is not legal advice.